Hi, I’m Charlotte, founder of PaletTheory.

I grew up in France, surrounded by a deep appreciation for beauty, craftsmanship, and storytelling. I moved to Australia on my own in 2008, where that creative instinct collided with a career in industrial engineering, working inside production systems and seeing how much waste and harm the industry creates behind the scenes.

That experience changed everything.

I knew I wanted to create something better.

PaletTheory is my answer. A brand built on aesthetics and ethics.

A way to turn real art into wearable stories.

And a platform where fashion doesn’t exploit, it connects.

Why We Exist

We collaborate with incredible artists—Indigenous and non-Indigenous—to transform their work into small-batch swimwear and garments. Every piece carries a story. Every print begins with purpose.

No fast fashion. No mass production. Just thoughtful design and deep respect for where creativity comes from.

What We Believe

  • We create pieces that start conversations.
  • We produce sustainably, ethically, and in small runs.
  • Every piece is rooted in culture, meaning, and intention.

Thanks for being here. You’re not just wearing something beautiful.

You’re wearing something that matters.

Welcome to PaletTheory.

The Artists

Meet the minds behind the masterpieces. Our artists are dreamers, visionaries, and creatives who pour their hearts and souls into creating unique designs. Each pattern you see on our swimwear is their story, their emotions woven into a visual narrative. Join us in celebrating their talent and journey.

merindah gunya

Merindah Gunya

Bayley Mifsud is a proud descendent of Peek and Kirrae Whurrong clans of the Maar nation, from South-West Victoria (Warrnambool). Her Aboriginal name Merindah-Gunya, means ‘Beautiful Spirit’.

“Mer-rin-dah Gun-yah”

"Practicing and sharing my culture through art and storytelling is very important to me, my family and community. It continues to be a practice that our community has been sharing for over two centuries now. My hope is that it will continue to be shared for many centuries to come. By purchasing my artwork, you too will become a part of the continuing story of an ancient tradition and progressing reconciliation."

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Julie Amlin

Julie Amlin is a Toronto-based artist and muralist who aims to shake off the dust of predictability and create an invitation for fun and reflection within her work. She hopes to awaken our collective inner child and inspire a renewed experience of exploration through curiosity and intentional joy.

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Carley Bourne

Meet Carley, a dazzling artist who calls the Sunshine Coast home and works from her cozy studio. She's a pro when it comes to acrylics and loves to create big, bold works on canvas. With a carefree, imaginative and instinctive approach, Carley's artistic visions take center stage.

Her paintings are a mesmerizing mix of forms, marks, colors, and patterns that come together to create depth and intricate details. Carley's work is heavily inspired by nature, with a focus on botanical and floral themes, all brought to life in her very own contemporary abstract impressionist style. Get ready to be wowed by Carley's one-of-a-kind creations!

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Susannah Bleasby

Canadian artist Susannah Bleasby is usually found covered in paint, brush in hand, contemplating the canvas in front of her. She has devoted her life to exploring and expressing emotion and her imagination through colour and brushstrokes. With a background in classical animation, illustration and painting, Susannah's art has long been submerged in a world of joyful colour and playful storytelling. Her bold abstracts and breezy landscapes developed alongside years of focusing on hospital murals and fabric design for children and are now the centre point of her studio practice. She pours her heart into her work with a passion evident in her signature style and prolific output. Her work hangs in private collections worldwide. Be it abstract or landscape, her paintings are infused with wonder, emotion and all the colours of life itself.

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Thomas Heinz

Thomas Heinz is a German-born designer, illustrator, and animator known for his abstract, minimalist, and delightfully quirky style. His work spans digital design, animation, and illustration, all infused with warmth and playful patterns that bring a smile to your face. Heinz's work isn’t just seen—it’s experienced, with a wink to the playful side of life.

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We are a Dealer Member of the Indigenous Art Code

This means we are committed to fair and ethical trade with Aboriginal and Torres Strait Islander
artists, and transparency in the promotion and sale of artwork. As a Dealer Member and signatory to
the Code we must act fairly, honestly, professionally and in good conscience in all direct or indirect
dealings with artists.